Bringing a fresh and innovative perspective to fashion shows, we created an unexpected live streamed experience that highlighted the incredible design of the costumes from Prime Video's Cinderella and the Mercedes-Benz.

Hosted by Billy Porter, our magical event featured real people, or as we call them Everyday Ellas, and invited them to attend Cinderella’s Ball (Fashion Show). We captured their journey from being selected off the street, to the excitement of getting glammed up, and watch as they take a Benz to The Ball to then walk the red carpet (runway) at this magical, once in a lifetime experience.

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The campaign over-delivered by 48% with the live stream garnering 1MM+ Video Views on Facebook.