Role: Client Management, Digital Strategy, Talent Liaison, Production, Post-Production, Distribution, Reporting

The 2020 Project was a 3 part series exploring how youth are using their platform, and their voices, to reshape the issues of our time. Each episode focused on a specific issue that demands change, from voting and politics, to gender equality and representation, through a human lens: telling the story of an emerging creator who’s using their voice to fight for change.

 

In the first episode of the 20/20 Project, we met up with actor and activist Yara Shahidi. In the months leading up to the 2020 election, Yara was leading a new
movement to drive youth voter registration through her organization EighteenX18. We explored her political upbringing, and the pressures that come with being labeled the voice of a generation. We looked at how she’s using her voice to drive change, delving into the experience of those impacted by voter disenfranchisement.

The Docu-Series garnered 31MM total views with an average 92% social sentiment score on YouTube.